People are willing to pay a lot of money to personal trainers. Having the right skills and energy isn’t enough; you need a marketing strategy that puts the competition to shame. That’s what this blog post is all about.
Determining the right marketing mix is most of the challenge because every personal trainer has different specialties. Therefore, there’s no one-size-fits-all marketing approach that’d work for everyone. Here are a few things to keep in mind before starting out on your marketing endeavors.
Have A Stunning Website That Converts
A website is your digital storefront. If you don’t have a website, people will assume that you’re not professional. Tailor your website to your brand; make it stand out and elaborate on what makes you special. Target customer pain points and advertise yourself as an expert in solving those problems.
A good website is one that’s optimized for phones since most people visit websites on their cell phones. It should also be lightweight so that it opens instantly. Most people close a website if it takes more than 3 seconds to load. The bottom line is your website should give an excellent first impression to someone who’s looking you up for the first time.
Offer Freebies And Discounts
The best way to catch your audience’s attention is to offer them a free demo class or a discount on your 3-month-long training regimen. People love freebies and would ditch the competition to try you out if it means costing them less for the same service. However, advertising a discount can be a challenge, so where do you begin?
We suggest putting up fitness flyers in high-traffic areas near your locale, especially if you’re targeting your immediate neighborhood. Alternatively, you can put them on social media platforms, your channels, your website, and other classified sites. We recommend using an online graphic design tool and using a pre-built template instead of working from scratch – it’ll make your life easier.
Social Media Is Your Best Bet
Advertising your services on social media should be at the core of your marketing mix. That’s because everyone uses social media these days, which is why you have a huge opportunity to get customers from there. The trick is to keep your audience engaged by posting URLs of your blog articles or YouTube videos, followed by catchy captions.
Be sure to add thumbnails to your posts. People are very visual and would rather read a flyer with images and colorful fonts than bland paragraphs. Therefore, make use of social media graphics and videos relevant to fitness to increase engagement levels with your target audience. You could even go live and post brief videos highlighting your staff’s expertise and the interior of your gym.
Email Marketing Can Do Wonders
Marketers routinely assume that email marketing doesn’t work anymore, but the truth is only a few know how to execute an email campaign effectively. It’s perhaps the most difficult form of digital marketing to pull off because you only get one shot of convincing a reader to open your email, let alone subscribe to your weekly newsletters or buy your training services.
A catchy and creative subject line is half the magic. Make sure your subject line targets customer pain points in a creative way (maybe add a little humor if it fits). Next, structure your email and sprinkle it with visuals — avoid flooding the email with paragraphs at all costs. And lastly, 80% of your email should be educational, while 20% should be advertising.
A Final Piece Of Advice
As a new personal trainer, the only way you can penetrate the competition is by expanding your digital footprint. Have a solid SEO strategy in place so that your website and social media pages rank at the top of Google’s SERPs. The higher you rank, the more traffic you’ll get and the better chance you have of converting visitors.
Lastly, while the above strategies have been tried and tested by various fitness trainers and gyms, you must remember that each enterprise has a different USP and target audience. So, you’ll have to tailor each strategy to your specific needs and find which ones work best for you.
