In case you do not have extensive knowledge about SEO, it becomes really complicated to perform a true SEO audit. Thanks to the technological advancement that offers a number of tools to perform SEO audits. The best part is that you can get the tools for free from https://u1337x.org/.
Still, here is a 5 step guide for performing an SEO audit that will help you fix the issues and make your website perform better.
Listen To Your Visitors
The first step you need to take for your SEO audit is to ask for feedback. Search engines always focus more on the user experience when it comes to search results. And you need to do this prior you are using an SEO audit tool to evaluate your website.
Here are the 3 major things you should want to know about your audience.
- What type of content did they want from you?
- How did they want that content to consume?
- What did they dislike or like about your present website?
Manually Observe Problems
Once you have an idea about what your audience wants and what they have to say about your website, it is time to manually check everything.
Suppose any of your audience has given feedback that your website is hard to navigate and it is really tough to find the content. Now, it is your responsibility to go through your entire website and check what they are feeling that way.
Note down the loopholes that you are making, and that makes them give feedback like that about your website.
Perform Technical Spot Checks
There are 4 quick spot checks to perform.
- Mobile indexing.
- Desktop vs. mobile page speed.
- Performance metrics.
- Structured data reviews.
These spot checks will help you to find some of the most common problems, which might be stopping your website from ranking in the SERPs. For that, you should consider the following 3 pages.
- Your category page.
- Your landing or home page.
- Your heaviest page that has most of the content and images.
With An SEO Audit Tool, Scan your Site
There are a lot of SEO audit tools available in the market. All these tools are well-prepared to crawl your website and look for remaining or hidden issues, such as security protocols, duplicate content, meta tags, HTML tags, and a lot more.
Here are some of the major tools that you can use for performing SEO audits for your company.
- Ahrefs SEO audit tool.
- Website Auditor.
- SEMRush site audit tool.
Always the tool you are choosing does not matter that much. You just need to run the tool on your website and make a note of all the errors it is showing. On the basis of all the data, you need to develop a counter plan to fix them.
Create A Plan To Attack
On-page SEO audits are all about hard manual labor. It is impossible to develop an accurate template of a checklist for them. It means you need to get your hands dirty. As they are too hard, you have to ensure that you have a focused plan for attacking that and delivering BIG wins.
Having a list ready with the errors or issues the SEO checker tools have pointed out will always help you to create a plan to fix them.
FAQs (Frequently Asked Questions)
We believe after reading this article, you have gained an understanding of how you need to do an SEO on-page audit for your website.
We understand how confused you are as you do not have the proper understanding of it. That is why we are also answering some of the most common questions that you might have in your mind.
Q1: What Are The Steps In SEO Audit?
We have already talked about the steps you need to take for an SEO audit. Still, here is a briefing on the SEO audit checklist.
- Identify link-building properties.
- Find and fix thin content.
- Optimize metadata.
- Scan for keyword optimization.
- Find potential information architecture improvements.
- Run page speed analytics.
- Identify page update opportunities.
Q2: What Are The 5 SEO Factors?
For an overall SEO strategy, you need to ensure that all the following are on the proper ladder.
- Content.
- Technical structure.
- User engagement.
- Interlinking.
- Mobile optimization.
