Sunday, June 23, 2024

Pichai: Google will add GPT-style conversational AI to search


After getting beat to the punch by its major rival, Google plans so as to add conversational AI to its flagship Search product, CEO Sundar Pichai informed The Wall Street Journal in an interview. “Will individuals be capable to ask inquiries to Google and interact with LLMs [large language models] within the context of search? Completely,” he mentioned. Google has already said it could combine LLMs into search, however that is the primary time the corporate has introduced plans for conversational options.

The transfer is not surprising, notably after Microsoft launched a model of its personal Bing search engine that used OpenAI’s ChatGPT AI engine. Nonetheless, Google’s implementation would doubtlessly have extra impression, contemplating its 93.4 p.c worldwide share of the search market. Pichai added that he noticed AI chat as a method to develop its search enterprise, relatively than a menace. “The chance area, if something, is greater than earlier than,” he informed the WSJ.

Pichai did not reveal a timeline for chat AI search, however it’s clear that Google lags behind Microsoft. OpenAI’s launch of ChatGPT prompted Google to declare a “code red” because it noticed the AI as an existential menace to its core enterprise. That proved to be warranted, as Microsoft (which owns a big chunk of OpenAI), quickly launched a model of Bing Search powered by OpenAI’s newest GPT 4 mannequin that gave it some uncanny talents.  

Google launched its personal conversational AI known as Bard strictly as a chat product on a standalone web site and never in Search. Nonetheless, it was clearly lagging behind ChatGPT, displaying incorrect solutions in a Twitter advert. Pichai just lately mentioned Google would quickly change to a extra “succesful” language mannequin in an effort to shut the hole. 

Whereas Google is chopping jobs in an effort to attain Pichai’s purpose of turning into 20 p.c extra productive, the corporate is accelerating work on new AI merchandise. To be extra environment friendly, it plans to permit extra collaboration between divisions like Google Mind and DeepMind, its two major AI models. “Anticipate much more, stronger collaboration, as a result of a few of these efforts will probably be extra compute-intensive, so it is smart to do it at a sure scale collectively,” he mentioned. 

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