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Phrasee appoints new CEO to head into the future of AI-based marketing

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Phrasee, a digital advertising and marketing agency in London, stated it has appointed Dan Head as CEO because it helps information content material entrepreneurs by way of the AI revolution.

Head was previously chief income officer at Braze, together with throughout its progress from series-B funding to its IPO in November 2021. Earlier than Braze, he spent 4 years as regional vice chairman at Salesforce throughout the inception of its Advertising Cloud.

Parry Malm, Phrasee’s founding CEO, has stepped down from his function and can stay on the board with a give attention to thought management that pushes the AI content material class ahead.

“AI is advancing at an unbelievable tempo, however manufacturers battle to make the most of AI’s potential,” Head stated in an announcement. “Profiting from the AI industrial revolution hinges on three key components: entry, scale, and belief. As CEO, I’m decided to empower manufacturers with progressive, and scalable content material options, with enterprise-grade governance and controls, that ship excessive worth shortly.”

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With practically 5,000 AI instruments launched in 2023 and an anticipated international AI funding of roughly $200 billion by 2025, Head will lead Phrasee because it helps companies minimize by way of the noise of the AI content material class.

This can guarantee clients achieve worth from AI expertise by way of fit-for-purpose structure that delivers high-performing content material that model leaders can belief – and is crucial for progressive, customer-centric, advertising and marketing groups, the corporate stated.

“The explosive progress of the present AI panorama caught many entrepreneurs and technologists off guard,” stated Malm, in an announcement. “With practically a decade of confirmed expertise in pure language era and deep studying, Phrasee is uniquely positioned as a thought chief within the class. Dan will evolve Phrasee to satisfy the great market potential as we enter the subsequent section of innovation and progress.”

“Shoppers will achieve aggressive benefit from the mix of Phrasee’s core structure and the way it leverages each its personal and the newest generic AI applied sciences,” Head added. “The result’s that AI will ship on its promise of effectiveness, scale, and efficiency for manufacturers, and a extra impactful and helpful expertise for customers and followers.”

Phrasee believes in a future the place enterprise entrepreneurs drive unprecedented outcomes utilizing AI.

Phrasee boosts buyer engagement and lifelong worth for the manufacturers, together with Sephora, Walgreens, Sainsbury’s, Currys, Pet Provides Plus, and Novo Nordisk. Phrasee is owned by funds managed by Capital D, its administration and workers.

Dan Head is CEO of Phrasee.

In an e mail to VentureBeat, Head stated, “AI is advancing at an unbelievable tempo, however gaining worth from these applied sciences whereas guaranteeing model security and effectiveness within the tech stack is a problem for manufacturers. Beneath Dan’s management, Phrasee will present clients with progressive, confirmed, and scalable options that ship fast time-to-value, backed by enterprise-grade governance and controls.”

He added, “Shoppers ought to count on to realize a aggressive benefit as Phrasee leverages the newest AI applied sciences and delivers them cost-efficiently.”

Head stated he believes corporations can’t stand on the sidelines of the AI revolution.

“The potential of AI has exploded onto the expertise scene and into the world of content material entrepreneurs. They have to lean into this new industrial revolution,” Head stated.

However he stated they’ve to unravel issues of entry (to the array of latest AI fashions and their potential); scale (of AI into the operations of a mature enterprise); and belief (in AI, it’s outputs, and within the context of pending laws and quickly evolving price fashions).

He stated Phrasee is thrilling as a result of it was constructed from day one to deal with these issues. Phrasee supplies entrepreneurs with the best-performing content material to be used throughout their digital advertising and marketing campaigns by way of an AI content material platform with enterprise-grade controls. Phrasee’s AI platform permits enterprise Entrepreneurs to create and optimize on-brand content material that improves outcomes.

As for the outlook, Head stated, “Phrasee shouldn’t be shifting its imaginative and prescient or overarching technique. It has been delivering brand-safe and enterprise-governed, AI-driven content material at scale for practically a decade. Nevertheless, the explosive progress of the present panorama caught many entrepreneurs and technologists off guard, placing Phrasee able to supply steering to guide the class. Consequently, Phrasee will evolve to satisfy the great market potential.”

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