Thursday, June 13, 2024

Intel just unveiled its biggest rebrand in 15 years: Here are the details


Microchip and Intel logo displayed on a phone screen are seen in this multiple exposure illustration photo taken in Krakow, Poland on April 10, 2023. (Photo by Jakub Porzycki/NurPhoto via Getty Images)

Jakub Porzycki/NurPhoto by way of Getty Photos

Intel simply introduced a brand new look and general product technique, choosing modernization in the way in which of simplicity. The adjustments come amid rising expectations for the launch of Intel Core Extremely processors, the mission often called Meteor Lake since its description in 2021. 

In what the corporate is describing as essentially the most vital model replace in 15 years, Intel will not place generational messaging in entrance of its processor names. It’ll additionally drop the ‘i’ in entrance of processor tiering starting with the Meteor Lake technology and any new merchandise that come afterwards in advertising and marketing or silicon.

Additionally: Mac renaissance: How Apple’s chip transition yielded such an oddly configured Mac Professional

This modification means the following Core processors might be often called “Intel Core 3 processor” and subsequent numbers, as an alternative of “14th Era Intel Core i3 processor”.  

Intel defined the adjustments will start within the second half of 2023, whereas concurrently stating they’ll apply to all merchandise “shifting ahead, beginning with Meteor Lake”. Because the strain mounts for the discharge of the brand new ‘Extremely’ processors, one can solely surprise if the launch is occurring sooner slightly than later.

Additionally: How Nvidia makes use of GPT-4 to make AI higher at Minecraft

The corporate says the rebrand highlights the numerous shift it is making in structure and design with the launch of the Intel Core Extremely processor.

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