Thursday, June 13, 2024

Hive3 launches to connect brands with leading AI creatives

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By now, manufacturers and people know that they’ll discover freelance creatives to work on initiatives for them on platforms reminiscent of Fiverr and even on main social media websites reminiscent of Instagram, TikTok, and X (previously Twitter).

However generative AI has modified the sport. The know-how is quick turning into a regular inventive device because of the likes of text-to-image mills reminiscent of OpenAI’s DALL-E 3, Steady Diffusion, Midjourney, Ideogram, and text-to-video and image-to-video merchandise reminiscent of Runway’s Gen2 and Pika Labs.

With all these new instruments already powering widely-viewed and groundbreaking inventive initiatives throughout the net, manufacturers could also be left unsure of who and the place to show to when on the lookout for a inventive with command of GenAI.

That’s the issue Forum3 is hoping to unravel. The 2-year-old digital tech startup based mostly in Seattle, Washington, was co-founded by Adam Brotman, former Chief Digital Officer at Starbucks (and creator of the favored Starbucks Rewards cellular app) together with Andy Sack, a former innovation advisor for Microsoft CEO Satya Nadella, who each function co-CEOs of the brand new enterprise.

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Gamifying AI-created model property with money prizes

Discussion board’s new on-line platform Hive3 was unveiled in preview back in the summer of 2023. It was constructed to primarily gamify the method of connecting manufacturers with skilled and dynamic AI creatives, providing completely different time-boxed challenges through which creatives would compete to create the perfect property for a given model in alternate for money prizes. Winners are chosen by Hive3’s neighborhood and/or a panel of judges.

Since that point, Hive3 has hosted 10 “community-driven challenges” for manufacturers. At the moment, the platform is launching to the general public, and with it’s “Season One,” a sequence of “roughly 30 back-to-back competitions,” for various manufacturers held weekly, based on the location. “To qualify for the playoffs, you simply want to position 1st, 2nd, or third in certainly one of these.”

AI creatives who place 1st, 2nd, or third in every model problem will obtain some portion of a $5,000 pot, whereas playoff winners will obtain grand prizes between $10,000 and $50,000, based on the Hive 3 website.

Whereas GenAI clearly exhibits huge potential and promise as a inventive device, some manufacturers could also be cautious of searching for it out given the unresolved authorized points surrounding the information used to coach the AI fashions that energy the tech, in addition to the truth that the U.S. Copyright Office has repeatedly ruled GenAI artworks can’t be copyrighted.

First problem for Crumbl Cookies developing on Nov. 3, 2023

The primary problem is for the white-hot dessert brand Crumbl Cookies, and it begins later this week, on Friday, Nov. 3, 2023, with a deadline of Tuesday, Nov. 7, 2023 and a $5,000 whole prize pool.

The precise task for the problem is kind of open-ended up to now, merely “Create an progressive advert marketing campaign for a fast-growing cookie firm.”

“The brand new digital transformation playbook begins with manufacturers understanding learn how to use AI, and the Forum3 staff is uniquely positioned to information manufacturers as they navigate this know-how, typically for the primary time,” stated Brotman in a press assertion. “We look ahead to partnering with forward-thinking manufacturers like Crumbl Cookies to generate new varieties of inventive output, activate a neighborhood of consumers, and elevate model advertising and marketing utilizing AI.”

Already, the Hive3 neighborhood has employed a roster of influential AI artists and designers to supply tutorials and additional evangelize the platform, amongst them Heather Cooper, Tatiana Tsiguleva, Nicolas Neubert, and Ben Myhre.

“Platforms like Hive3 give creators the chance to make use of new expertise with generative AI know-how to supply full initiatives with completely different device stacks that mimic real-world actions with a aggressive spirit,” stated Cooper. “I’m excited to affix Hive3 as a model ambassador, and I look ahead to serving to extra creators advance their expertise utilizing generative AI.”

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