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Google can pay it reached with California Legal professional Normal Rob Bonta, resolving allegations that the corporate’s location-privacy practices violated the state’s shopper safety legal guidelines. The California Division of Justice claimed that Google was “amassing, storing, and utilizing their location knowledge” for shopper promoting functions with out knowledgeable consent.
The grievance alleges that Google continued to gather shopper knowledge associated to a consumer’s location even when a consumer turned the “location historical past” function off. The corporate settled comparable and for illegally monitoring customers.
Along with paying $93 million, Google agreed to “deter future misconduct.” This settlement, which gained’t actually harm Google’s deep pockets, is vital as a result of the tech big generates nearly all of its income from promoting and location-based promoting is a vital function of its promoting platform.
Shifting ahead, the California AG is asking Google to supply extra transparency about location monitoring by offering customers with detailed details about location knowledge it collects. The corporate should additionally present disclaimers to customers that their location info could also be used for advert personalization.
Engadget reached out to Google for remark however did not obtain a response.
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