Does your software get the best traction on the AWS Marketplace to maximize success? Whether you’re a brand new or experienced seller, optimizing your AWS Marketplace listing is crucial to get the most out of this platform. If you want to improve your visibility and increase user engagement, the following tips can help optimize your listing and reach AWS customers.
1. Utilize Imagery And Videos
A visual representation is one of the critical elements that will draw users to your product. Make sure you have high-quality images and videos available in your listing to showcase what your software can do. Be sure to include screenshots and tutorials as well to provide additional context. Your listing can also have a short video highlighting your software’s key features and benefits.
The best visuals should show off the full capabilities of your software and demonstrate how it helps users achieve their goals. They should also be optimized to ensure they appear correctly on different devices, from laptops to mobile phones.
2. Design A Compelling Description
Your description should clearly and concisely summarize what your software offers, why it is better than the competition, and how it can help customers achieve their goals. Focus on your product’s key features, benefits, and added value to ensure that potential customers understand its purpose quickly and accurately.
Try to avoid using too many technical terms or jargon; instead, use language that is easy for the average reader to understand. You want to make sure your description clearly communicates the value of your software without overwhelming potential customers with too much information.
3. Use Keywords Strategically
Including relevant keywords in your listing can help improve your visibility on the AWS Marketplace. Make sure you use keywords that accurately reflect the functionality of your software, as well as related terms that customers may be searching for. Keep in mind that using too many keywords or overstuffing them into your description can have a negative impact on users’ experience and damage your ranking.
Make sure to include keywords in the title, description, and even image alt text to maximize your visibility. Also, remember that the keywords you use should accurately reflect your software’s purpose and capabilities so that customers can find exactly what they’re looking for.
4. Ensure Technical Accuracy
The accuracy of your listing is critical to ensure that customers have a good experience with your software. Ensure your listing includes accurate technical information regarding your product’s compatibility, system requirements, and more. Having this information upfront will help customers make an informed decision about whether or not they should buy your software.
It’s also essential to keep your listing up-to-date, so customers know they’re getting the latest version of your software. If any of the technical details change, make sure to update them immediately so that users always have access to accurate information.
5. Offer Special Promotions
Special promotions can be a great way to draw in customers and increase engagement with your listing. Consider offering discounts or other incentives such as extended trial periods or additional features to entice customers. Ensure any promotions are easy to understand and clearly outlined in your listing. This will help customers know what they’re getting and keep returning for more.
6. Leverage The AWS Technology Partner Program
Your software may be eligible for the AWS Technology Partner Program, which will help increase your visibility on the AWS Marketplace and assure customers that your product can meet their needs.
Being part of this program also opens up access to exclusive resources, including best practices, sample code, and tutorials. Make sure to leverage these resources to ensure that customers understand your software’s full capabilities and can use it most effectively.
Final Thoughts
Creating an effective listing will ensure you reach AWS customers and help them make the most of your software. The AWS Marketplace can be a powerful source of leads and customers for your software, so make sure you take the time to create an effective listing that maximizes its potential. You can ensure that your listing stands out and drives results with the right approach.
